Social Media for Kmart & Sears

Sears was one of the original super retailers, pioneering the concept of big box stores and direct shipping years before the big Amazon. They’ve been producing high quaility since the beginning and it was a pleasure to work with many designers that were experienced in a wide array of new and old school work systems.
I was challenged with creating relevant and engaging content for their social media channels for both brands, which seemed like a daunting task as a company that is mostly known now for it’s financial drama. Animation has been a fun way to suprise and delight their followers, and posts were used as away to connect with their longtime, die-hard customer base that may no longer have a physical store location in their hometown.