Logo + Packaging
The goal was to give Mara’s Pasta, which was US-based and grown, a vibrant update in the highly competetive organic food shelf space.
In a category flush with neutral tones, Mara’s aims to stand out with bold, locally-focused packagaing.
Using the map, we highlighted the farms where MaraGrains™ are grown right on the cansiter to showcase a product that is not only healthy, but completely local to the US market.
